Combining agile and non-agile into a jerry-rigged mishmash misses the point of working in an agile way. Teaching people about agile and agile terms doesn’t need a newfangled management-speak hybrid. Traveling around the country to visit the 25 exemplar services, I saw people who had traditional project manager backgrounds but who had seen the benefits of agile. Agile isn’t just a set of rules, it’s a mindset. An approach to solving problems and meeting user needs. Let’s not lose sight of that.
Aim to minimise cognitive load by being as clear as possible and using the same language as your users. This helps: reduce the amount of time you spend dealing with mistakes make your service inclusive for people who struggle with reading or have limited English Even specialist users prefer clear language. No one likes having their time wasted, especially busy people like health workers. It’s especially important to choose an intuitive name for your service. If your title reflects your users’ language, they’ll be able to find your service and understand what it does. Don’t follow strict grammar conventions if it makes things clearer.