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Writing for user interfaces - Service Manual - GOV.UK
Aim to minimise cognitive load by being as clear as possible and using the same language as your users. This helps:
reduce the amount of time you spend dealing with mistakes
make your service inclusive for people who struggle with reading or have limited English
Even specialist users prefer clear language. No one likes having their time wasted, especially busy people like health workers.
It’s especially important to choose an intuitive name for your service. If your title reflects your users’ language, they’ll be able to find your service and understand what it does.
Don’t follow strict grammar conventions if it makes things clearer.
October 20th 2017