The high-effort, high-impact work reflects the strategy you’re deliberately deploying. Everyone’s favorite quadrant is the low-effort, high-impact stuff. But when you continually pick the low-hanging fruit, the branches will stop growing, so this work dries up quickly as your product and team matures. Most startups are sensible enough to avoid the high-effort, low-impact work, so it’s the last quadrant that’s worth talking about.03-05-2017