Whether your web application supports user uploaded images, you deliver static images, or you display profile pictures from social networks, you probably need to manipulate them to fit the graphic design of your Web site or mobile application.Cloudinary allows you to easily transform your images on-the-fly to any required format, style and dimension, and also optimizes images for minimal file size alongside high visual quality for an improved user experience and minimal bandwidth. You can do all of this by implementing dynamic image transformation and delivery URLs. You can change the required transformations at any time. All transformed images are created on-demand (lazily) and delivered to your users through a fast CDN with optimized caching.For example, you can resize and crop images, deliver them using the image format that fits your needs, and/or apply a variety of filters and effects. You can also use our smart cropping techniques, including face-detection or auto-gravity for cropping based on the most relevant parts of uploaded photos. For complex transformations, you can use the Management Console or Admin API for defining named transformations and even run a set of chained transformations on your images. You can also use the Management Console to view delivery usage reports and optimization insights.This page teaches you how Cloudinary transformations work and provides detailed descriptions and use‑case examples for commonly-used transformations.