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Jonny Longden on LinkedIn: #cro #experimentation #ecommerce
Jonny LongdenConversion Director @ Journey Further | Helping you put experimentation at the heart of your digital business24hIn almost 14 years of running A/B tests on websites, I have only once ever run a test which (legitimately statistically) more than doubled the conversion rate of the control experience
03-03-2022
30-05-2022Join | GoodUI
From Gut to Plan: The Thoughtful Execution Framework | Spotify Design
From Gut to Plan: The Thoughtful Execution Framework
30-05-2022Search Journey Towards Better Experimentation Practices : Spotify Engineering
At Spotify, we aim to build and improve our product in a data-informed way. To do that, teams are encouraged to generate and test hypotheses by running experiments and gathering evidence for what works and what doesn’t.
31-05-2022
20-07-2022Feature Flag, Rollout or A/B test? - Optimizely