Morphocode is a design and development firm that uses data to visualize urban dynamics and provide location insights. Our team brings together expertise across architecture, urban planning, and software engineering.
Data is changing the way businesses are being built and run. Most CEOs and business leaders will agree that future success is increasingly reliant on their ability to turn data into a differentiating advantage. Yet +70% of enterprises still lag in their ability to create value from data.
Google is a data-driven company. We back up most of our products and design decisions with hard data. The culture of data-driven decision making, using appropriate metrics, has some drawbacks, but overall, relying on data tends to make most decisions objective rather than subjective, which is often a good thing. Collecting and analyzing data on the human side of things, however, has its own challenges. Specifically, within software engineering, Google has found that having a team of specialists focus on engineering productivity itself to be very valuable and important as the company scales and can leverage insights from such a team.