At WWDC, Apple reported that they’ve paid out $70 billion to developers, with 30% of that ($21 billion!) in the last year. That’s a huge spike, and surprising to me because it didn’t seem like my friends and I were spending more on apps last year. But that’s anecdotal, so I wondered: Where are these revenues coming from? I opened App Store to browse the top grossing apps
App clips are a great way for users to quickly access and experience what your app has to offer. An app clip is a small part of your app that’s discoverable at the moment it’s needed. App clips are fast and lightweight so a user can open them quickly. Whether they're ordering take-out from a restaurant, renting a scooter, or setting up a new connected appliance for the first time, users will be able to start and finish an experience from your app in seconds. And when they’re done, you can offer the opportunity to download your full app.