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If your websites are like most, they include a fair amount of extra "stuff" in the title tags: things like your brand name or repeating boilerplate text that appears across multiple pages.Should you include these elements in your titles automatically?
Traditional on-page SEO guidance is to target a primary phrase, its near-related terms, and its longtail variants by using them in the text and placing them in strategic locations on the page (i.e., title, headings, early in content, throughout content). However, writing for Natural Language Processing, or NLP, requires some additional steps and considerations.
Google uses structured data to understand the content on the page. You can help us by providing specific information about your site, which can help your site display in richer features in search results. If you're just getting started, visit Understand how structured data works.
Google Search is always working to better connect people to helpful information. To this end, we're launching what we're calling the “helpful content update” that's part of a broader effort to ensure people see more original, helpful content written by people, for people, in search results. Below is more about the update and things creators should consider.